Professional photos are an essential part of your marketing and sales strategy. This is what hooks customers as they scroll through different options. A set of strong photos also keeps them interested to find out more about your product. Don't believe us?
over 75% of customers rated product photos as very influential when they’re deciding whether they want to buy a product online.
Here are a few reasons why you should invest in product photography
1. PROFESSIONAL PRODUCT PHOTOGRAPHY DEMONSTRATES QUALITY
High quality product photos demonstrate that your products are valuable and the best that consumers can find. If people do not have a chance to interact with your product directly, product photos are really all they have to determine quality. Do not skimp out on getting the most professional photos you possibly can. It will pay for itself in the long-run.
2 .WEBSITE IMPRESSIONS & MARKETING IMAGERY
Good product photos do more than just showcase your product for potential and returning customers. These images are part of the design and aesthetics of your website. Professional product photos can be used to leverage positive impressions of your website and can also be used as marketing campaign imagery. Visual content is more than 40 times likely to get shared across social media than other content. If you want your product to go viral, quality photos are key. People emotionally react to visual cues.
3 .HELP CUSTOMERS UNDERSTAND YOUR OFFER
Placement goes a long way when it comes to product photography. But, that's not the whole picture. Be sure to get shots of different angles and settings. This helps potential customers fully understand what your product looks like and how they can use it.
One great picture can fully express everything you're trying to say in your marketing copy. It captures the elegant design of an office desk or the fit of workout gear better than you can put into words. More so, it shows how versatile some products can be.
Product photography is becoming one of the most important aspect of eCommerce websites, but moreover, professional, high-quality images give you a competitive edge and can really help with your brand’s appearance.
Have you thought about improving the product photography on your company’s website? Let us know in the contact section below–we would love to hear from you!